As a Senior Web Designer for Filson one of my resposibilties was managing weekly ecomm and events email campaigns. Partnering with a merchant and copywriter to achieve both creative and business goals.
Partnership campaigns included Shinola, Willys Detroit, Steven Alan as well as other brands maintain both brand standards and visual guidelines.
Brand & design steward to the 119 year old Seattle heritage brand. Collaborated with a lean team of a merchandiser and a writer to elevate and amplify both brand and direct success in all interactive initiatives. Working on strategy, design and photography art direction on direct campaigns including email, ads, website and social placements with regards to desktop and mobile best practices.
Nigel Cabourn Campaign
Filson Introduced their collaboration with Nigel Cabourn under their elevated line C.C. Filson Collection. Nigel has worked in the apparel industry for over forty years. Based in the north of England, the cold, windy location informs his firsthand knowledge of outerwear as well as a vintage Filson collector. Pieces found in Europe, a relic of WW2 solider issued fatigues.
Photography Kristian Marson Photography Art Direction: Kerry Franz & Megan Kirby &
In the 1940's a standardized version of the Mackinaw Cruiser was issued to outfit the U.S. Forestry Service. In 2016 C.C. Filson Co. made a Limited Edition Mackinaw Field Watch to commemorate their continued relationship outfitting industry workers.
Various solutions for logos, type lockups & badges.
Hibu Web Templates
Web templates for small business'. Rapid prototyping one homepage every day that included a faux business logo, digital brand expression, general layout and UX all of which would be customizable to suit individual needs.