Brand & design steward to the 119 year old Seattle heritage brand. Collaborated with a lean team of a merchandiser and a writer to elevate and amplify both brand and direct success in all interactive initiatives. Working on strategy, design and photography art direction on direct campaigns including email, ads, website and social placements with regards to desktop and mobile best practices.
Art Director Ben Masters Senior Web Designer Megan Kirby
Nigel Cabourn FW13 Capsule Collection Campaign
Filson Introduced their collaboration with Nigel Cabourn under their elevated line C.C. Filson Collection. Nigel has worked in the apparel industry for over forty years. Based in the north of England, the cold, windy location informs his firsthand knowledge of outerwear as well as a vintage Filson collector. Pieces found in Europe, a relic of WW2 solider issued fatigues.
Photography Kristian Marson Photography Art Direction: Kerry Franz & Megan Kirby
As a Senior Web Designer for Filson one of my resposibilties was managing weekly ecomm and events email campaigns. Partnering with a merchant and copywriter to achieve both creative and business goals.
Partnership campaigns included Shinola, Willys Detroit, Steven Alan as well as other brands maintain both brand standards and visual guidelines.
NetShed No. 9 Brand
Creative Direction with archival design elements and photos to elevate the heritage the brand builds upon.
Brand for a small breakfast restaurant opening in a historical waterfront building in Gig Harbor.
Strategy engaging the audience with the narrative of third person story telling of the local travelers tale of a fisherman's journey home. Reinforcing the established narrative with a simple compass rose influenced logo brand mark. Packaging visually inspired by found objects, archival papers and historical photos and the experience for the audience becomes a defining part of the brand, just as important as the message or contents. Design wise this project is a composition of contrasts implementing the stark utility of a work forms together with the human touch of hand written thank yous and stamped tags.
"Gig Harbor boasted one of the finest ship yards of the Pacific Northwest in the early 1900's. The entire harbor was rimmed with piers & net sheds. Fishermen would count the net sheds on the way back into the harbor at the end of their journey home. This is NetShed No. 9"
In the 1940's a standardized version of the Mackinaw Cruiser was issued to outfit the U.S. Forestry Service. In 2016 C.C. Filson Co. made a Limited Edition Mackinaw Field Watch to commemorate their continued relationship outfitting industry workers.