As a Senior Web Designer for Filson one of my resposibilties was managing weekly ecomm and events email campaigns. Partnering with a merchant and copywriter to achieve both creative and business goals.
Partnership campaigns included Shinola, Willys Detroit, Steven Alan as well as other brands maintain both brand standards and visual guidelines.
Brand & design steward to the 119 year old Seattle heritage brand. Collaborated with a lean team of a merchandiser and a writer to elevate and amplify both brand and direct success in all interactive initiatives. Working on strategy, design and photography art direction on direct campaigns including email, ads, website and social placements with regards to desktop and mobile best practices.
In the 1940's a standardized version of the Mackinaw Cruiser was issued to outfit the U.S. Forestry Service. In 2016 C.C. Filson Co. made a Limited Edition Mackinaw Field Watch to commemorate their continued relationship outfitting industry workers.