STETSON SS16 CAMPAIGN

Creative Director Alex Carleton | Photography Travis Gillet | Photography Art Director Megan Kirby | Senior Web Designer Megan Kirby | Senior Product Designer Colby Smith | Senior Copy Writer Chris Kornelis

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Stetson for the c.c. filson co.

Together with stetson FILSON introduced a Limited edition capsule collection. two new classics inspired by vintage Silhouettes.

THE GUN CLUB

AND the EXPLORER

 
 

Because of the limited quantity of these items we were tasked with a product launch exclusively in the digital space opposed to traditional catalog. We saw this as an opportunity to easily integrate social content to amplify awareness and engagement. 

 
 
 

To celebrate the launch of the Stetson made for C.C. Filson Co. limited edition hats, we partnered with American singer-songwriter Langhorne Slim. Slim is a rambler, who has been traveling since his early twenties, but recently made Nashville, Tennessee his home. In between tours, we caught up with Slim to discuss his favorite haunts in Nashville, how he balances his life on the road, and some of his favorite up and coming artists. A curated Spotify playlist, and our launch event in New York City on October 30th. 

 
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Photography Art Direction

 
 
 

 
 

Landing Page

 
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Email Campaign

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Email Campaign

 
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