CASE STUDIES
THE ULTIMATE TRAVEL COMPANION
360 BRAND ACTIVATION
Connecting people with integrated health & wellness services so they can confidently explore the world.
Six-month brand activation. Branding, Strategy, Flagship B&M, Website, E-comm, Editorial Content Creation, Social, App, Kiosk, Launch Campaign.
ENTER STAGE LEFT.
LANGHORN SLIM FOR C.C FILSON CO.
& STETSON.
Introducing a limited edition capsule collection. Two new classics by vintage silhouettes. The Gun Club and the Explorer.
A 120 YEAR HERITAGE BRAND GETS A REFRESH!
Website redesign. A long overdue UI/UX update for C.C. Filson Co.
HALO TOP FOR TARGET
STARBUCKS FOR TARGET
NIGEL CABOURN & FILSON FW14
NEW WORK
STETSON EMAIL REBRAND
Stetson digital communications needs to be updated to coincide with a full Re-Brand across all channels to this heritage brand.
We created a modular UX design system that can be easily updated while maintaining brand design standards. Update and expand upon recent brand update with email considerations for both triggered emails and editorial
A LONGSTANDING RELATIONSHIP BETWEEN THE U.S. FORESTRY SERVICE AND C.C. FILSON CO.
In the 1940's a standardized version of the Mackinaw Cruiser was issued to outfit the U.S. Forestry Service. In 2016 C.C. Filson Co. made a Limited Edition Mackinaw Field Watch to commemorate their continued relationship outfitting industry workers.
U.S.F.S. HOTSHOT CAMPAIGN
For 112 years, the United States Forest Service has been caretaker of America’s most cherished natural resources: our public lands. Through their tireless efforts, 193 million acres of grasslands and national forests are ours to explore and cultivate-now and for generations to come. As part of our celebration of the Forest Service, Filson is introducing a limited-edition collection of products, restoring a historic lookout tower and telling the stories of those who protect, manage and cultivate our natural resources.
C.C. FILSON EMAIL CAMPAIGNS
As a Senior Web Designer for Filson one of my responsibilities was managing weekly ecomm and events email campaigns. Partnering with a merchant and copywriter to achieve both creative and business goals.
THE LITTLE BLACK BOOK
TYPOGRAPHY